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Why I want my CoTV™
The user benefits of coordinated TV + Web

CoTVLogo.jpg (3779 bytes)

 
The core value of CoTV is that Web content that supplements the user's TV (or other video) experience is automatically located and made available on the user's PC/phone (by the CoTV portal) -- without need for the user to navigate the Web to try to find it.
  • Users will find that valuable, natural, and easy, and it will increase how extensively they multitask TV with the Web.
  • The evidence users will recognize that value is that masses of users are already making such TV-Web connections on their own, even though they now must do this context-matching with only their own head -- CoTV will provide a power assist to greatly facilitate that

Services

Easy access to a wealth of relevant enhancement content.   (Much of this content already exists on the Web, but viewers must work to find it.  Additional content can be created specifically for coactive use, by program producers and others, and new kinds of user-generated content related to TV/video viewing become easy to create).

  • Movies/Series: cast, credits, filmography, reviews/criticism, scripts, fan sites, DVD extras - purchase DVDs, etc.
  • Sports: scores, stats, players, replays, other views/camera angles, other games/action alerts (like NFL Sunday Ticket), fantasy - purchase tickets, sporting goods, memorabilia
  • News/Documentaries: replays, text, tickers, charts/stats, deeper info, sidebars, background, related stories/videos - purchase related books, video, etc.
  • Games: play along, compete with others - premium fee services, game products
  • Music: artist, title, lyrics, extras, discography, fan sites - purchase CD, concert info/tickets
  • Kids/education: games, feedback/participation, deeper info - purchase books, products
  • Social Web: tweets, chat, postings - automatically tied to a current program and to other viewers of that program

Direct response to TV ads and powerful shopping support and transaction services

  • Advertiser offers, details, demos, comparison guides, locators, product reviews/ratings, self-service, select/configure, purchase - with ongoing user-control of the degree of intrusion
  • Third-party offers and independent shopping guides

Advanced TV viewing support and "Media Concierge" services

  • Power program guides (preferably based on smart-client intelligence): high-resolution, rapid-scroll grids, program details, super navigation, discovery, and searching, massive VOD content catalogs (for EOD, "Everything-On-Demand"), personalized filters/genres, recommendations (with private, local profile) - plus related e-commerce/ads.
  • VOD library search and order placement: Web based search, filtering, alerting, orders
  • The Web-as-program-guide: reviews, blogs, chat, zines, fan sites (from the entire Web; just click to view)
  • Services that span all a user's content sources.

User interface

Automatic direct-access linkage

  • All automatically at hand for currently viewed programs and ads
  • All fully hyperlinked and surf-able
  • Optional push of program-synchronous (time-based) enhancements
  • Direct response transaction processing and messaging, with full standard Web CRM support
  • Support for both scheduled and on-demand programs
  • All linked to associated chat/forums/blogs/etc.

The right tool for the job, without interference (TV and/or PC/Web)

  • Two-screens - for a dual, "lean back" + "lean forward" user interface ("10' + 2' UI")
  • No obstruction of TV screens with obtrusive overlays or shrunken pictures
  • Web content via a full Web browser on a high-resolution, interaction-friendly PC -- or on a convenient netbook, music player, game, or phone display
  • Access to the full content and transactional power of the open Web - all fully aware of TV-context
  • Wireless laptops, netbooks, tablets, phones, and other portable screens increasingly at hand in the home as ideal second-screen devices
  • Increasing prevalence and comfort with media multitasking
  • Optional "link-and-pause" retention of links and/or use of DVR pause, for selective focus on either TV or Web while holding a place in the other
  • Rich options for deep personalization under private control within the viewer's PC/phone (or by trusted infomediaries)
     

Coactive TV 
User-centered Convergence 2.0

new media technology from   Teleshuttle Corporation

Blog: 
Reisman on User-Centered Media

CoTV in the news:

Service descriptions: Usage scenarios: It is time is for coactivity...
  • Cross-device convergence is a reality.
    T
    he ability to get digital content on different devices at different times using devices ranging from TVs to PCs to mobile phones is creating a new era in media and entertainment.
  • A growing mass of users are already “coactive” on their own initiative
    using multiple devices/screens to watch TV while simultaneously using the Internet [see FAQ]
  • The TV ad model is broken 
    – CoTV can make it work like never before.

Coactivity concept -- initial white papers (from 9/02):

 

 

Teleshuttle offers consulting on coactive media services, and license to pending patents to strategic partners on win-win terms.

CoTV technology can be offered by service providers in TV, Internet, e-commerce, and allied fields. Teleshuttle seeks to cooperate with all industry participants to develop and apply these methods to facilitate simultaneous media multitasking, to assist in the development of services, reference designs, and standards, and to license this technology broadly for widespread use. Partner inquiries and feedback are invited.

Richard Reisman -- Bio
Consulting/About

Contact Information

Richard R. Reisman, President, Teleshuttle Corporation
20 East 9th Street, New York, NY 10003
(212)-673-0225
e-mail: info@teleshuttle.com

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Coactive media:  Relating to media multitasking.  The simultaneous or alternating use of two or more media, such as TV and Internet (Web, etc.), especially where the using of the media is synchronized or coordinated typically (but not necessarily) on multiple devices or screens.

Coactive TV:  Relating to multitasking use of both television and the Internet (Web, etc.).  The simultaneous or alternating use of TV and the Internet, especially where the using of both media is coordinated or synchronized, and especially where the TV and the Internet browser are automatically coordinated with one another typically (but not necessarily) on multiple devices or screens.

Copyright 2010, Teleshuttle Corp. All rights reserved. / Patents pending