Why I want my CoTV™

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Why I want my CoTV™
The user benefits of coordinated TV + Web

CoTVLogo.jpg (3779 bytes)

The core value of CoTV is that Web content that supplements the user's TV (or other video) experience is automatically located and made available on the user's PC (by the CoTV portal) -- without need for the user to navigate the Web to try to find it.

Users will find that valuable, natural, and easy, and it will increase how extensively they multitask TV with the Web.
The evidence users will recognize that value is that masses of users are already making such TV-Web connections on their own, even though they now must do this context-matching with only their own head -- CoTV will provide a power assist to greatly facilitate that

Services

Easy access to a wealth of relevant enhancement content. (Much of this content already exists on the Web, but viewers must work to find it. Additional content can be created specifically for coactive use, by program producers and others).

Movies/Series: cast, credits, filmography, reviews/criticism, scripts, fan sites, DVD extras - purchase DVDs, etc.
Sports: scores, stats, players, replays, other views/camera angles, other games/action alerts (like NFL Sunday Ticket), fantasy - purchase tickets, sporting goods, memorabilia
News/Documentaries: replays, text, tickers, charts/stats, deeper info, sidebars, background, related stories/videos - purchase related books, video, etc.
Games: play along, compete with others - premium fee services, game products
Music: artist, title, lyrics, extras, discography, fan sites - purchase CD, concert info/tickets
Kids/education: games, feedback/participation, deeper info - purchase books, products

Direct response to TV ads and powerful shopping support and transaction services

Advertiser offers, details, demos, comparison guides, locators, product reviews/ratings, self-service, select/configure, purchase - with ongoing user-control of the degree of intrusion
Third-party offers and independent shopping guides

Advanced TV viewing support and "Media Concierge" services

Power program guides (preferably based on smart-client intelligence): high-resolution, rapid-scroll grids, program details, super navigation, discovery, and searching, massive VOD content catalogs (for EOD, "Everything-On-Demand"), personalized filters/genres, recommendations (with private, local profile) - plus related e-commerce/ads.
VOD library search and order placement: Web based search, filtering, alerting, orders
The Web-as-program-guide: reviews, blogs, chat, zines, fan sites (from the entire Web; just click to view)
Services that span all a user's content sources.

User interface

Automatic direct-access linkage

All automatically at hand for currently viewed programs and ads
All fully hyperlinked and surf-able
Optional push of program-synchronous (time-based) enhancements
Direct response transaction processing and messaging, with full standard Web CRM support
Support for both scheduled and on-demand programs
All linked to associated chat/forums/blogs/etc.

The right tool for the job, without interference (TV and/or PC/Web)

Two-screens - for a dual, "lean back" + "lean forward" user interface ("10' + 2' UI")
No obstruction of TV screens with obtrusive overlays or shrunken pictures
Web content via a full Web browser on a high-resolution, interaction-friendly PC -- or on a convenient PDA, music player, game, or phone display
Access to the full content and transactional power of the open Web - all fully aware of TV-context
Wireless laptops, tablets, phones, and other protable screens increasingly at hand in the home as ideal second-screen devices
Increasing prevalence and comfort with media multitasking
Optional "link-and-pause" retention of links and/or use of DVR pause, for selective focus on either TV or Web while holding a place in the other
Rich options for deep personalization under private control within the viewer's PC (or by trusted infomediaries)

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Coactive media: Relating to media multitasking. The simultaneous or alternating use of two or more media, such as TV and Internet (Web, etc.), especially where the using of the media is synchronized or coordinated – typically (but not necessarily) on multiple devices or screens.

Coactive TV: Relating to multitasking use of both television and the Internet (Web, etc.). The simultaneous or alternating use of TV and the Internet, especially where the using of both media is coordinated or synchronized, and especially where the TV and the Internet browser are automatically coordinated with one another – typically (but not necessarily) on multiple devices or screens.