Richard R. Reisman - Biography
President and founder of Teleshuttle
Richard Reisman is an innovator and thought leader, advancing powerful
interactive tools/media for human communication, collaboration, culture, and
commerce since long before the Web.
Reisman has been involved with
and electronic communities since their infancy. He has always been oriented to
human empowerment and connectivity
-- powerful interactive tools and media for human communication,
collaboration, knowledge work, entertainment, and commerce.
Reisman has worked in a variety of technology and
business roles, including as developer, consultant, and manager, and more
recently as entrepreneur and inventor. He has been developing a number of
patent portfolios relating to media and
e-business technologies, both directly and through strategic partners, and holds
about 50 patents (with more pending) now licensed by over 200
to serve billions of users (including
licenses for use by nearly every major provider of smartphones and PCs and many
major companies in TV/video).
In early 2010 Reisman began
development of FairPay, an entirely new architecture for pricing digital content/services. FairPay creates buyer-seller dialogs about value, and develops a buyer reputation based on Internet
feedback, to go beyond "freemium," to an adaptive hybrid of free and
paid content (described on the
HBR Blog). He is now
working on a pro-bono basis with industry and academic
partners on research, trials, and applications of FairPay.
FairPay: An Adaptively
Win-Win Strategy for Customer Relationships in the Digital Era, is to be
published in 2016 by Business Expert Press, in its Service Systems and
Innovations in Business and Society collection.
2000, Reisman began
CoTV, coactive television, a power
assist for screen-shifting and the growing trend toward simultaneous, or “coactive,” use
of TV and the Web (with fifteen patents now issued). CoTV™
creates a powerful new compound medium that combines the full power
of both TV and the Web (on multiple screens or "companion" devices, such as TV plus
tablets or phones).
These patents (now 15) were licensed in
2015 through RPX Corporation to many major companies.
Other areas of independent development and patent filings
include "Big Data" applications for usage data and ratings related
to products and smart devices (four patents issued), digital media asset and storage management (three patents
The Idea Adoption Agency (communities /marketplaces for
collaborative innovation and idea development).
Reisman's first patent portfolio
was developed in partnership with BTG International, a leading
technology commercialization and licensing firm, and seven patents
portfolio were awarded by early 2006. That led to patent
infringement suits against Microsoft and
in 2004, and in 2006
these patents were sold for a down payment of $35 million. These
patents (now 19) are owned by Intellectual Ventures.
His second important portfolio of patents relates to
search, with seven patents issued in 2005-14. This
portfolio was sold in 2009 to RPX Corporation, the first defensive
new media and business technologies and has
provided strategic consulting services for media and
electronic business. Clients have included Dow Jones, News Corporation/TVGuide,
IDD Information Services, and AppliedTheory Communications, as well as key
players in intellectual property development. Reisman founded Teleshuttle
in 1994 as an online software/service provider based on one of his inventions.
Teleshuttle's most widely known product was the online update service that was
integrated with the Blockbuster Video Guide To Movies & Videos
CD-ROM to provide updates on newly released films.
Reisman also served during the dot-com boom as founding
CTO and Managing Director, Operations and Technology for HealthSCOUT.com,
an innovative Web-based B2B2C health information service.
There, he delivered Web services through syndicated co-brand affiliations with
hundreds of Web sites, including CompuServe, Prodigy, Yahoo!, Earthlink, Dr.
Koop, iVillage, Snap, iWon, USA Today, Knight-Ridder, Scripps, Phys (Conde-Nast),
BeWell (HealthGate), Physicians Online, and through insurance sites, including Harvard
Pilgrim and the US Government, managing a staff of 25+ and budget of $5+
In the early '90s, Reisman made technology and
entrepreneurial contributions to a variety of online and new media developments.
As co-founder of UNET, he developed the original versions of TV Guide
(through consumer beta test) in a joint venture with News Corp.
(since acquired by The New York
Times), he developed pioneering consumer online
services, as well as online information services to the film and TV industry.
His earlier work was in large enterprise IT
environments, focused on leading-edge development in such areas as interactive
systems, online networks, database search, and early forms of cloud computing. Varied
roles in IT and information services included management, consulting, planning,
development, and operations. He directed electronic distribution
operations for financial data for
McGraw-Hill / Standard and Poor's, and managed strategy, planning, and
operations for a very broad variety of major computer and telecom services at
and AT&T, starting out as a software developer.
Executive Board member of the MIT Enterprise Forum of NYC since 1998
(and Chairman Emeritus of the Program Committee), he has organized
numerous symposia (serving as moderator or panelist on many), and co-created and
co-leads their popular Think Tank series: The Future of X.
Finalist for the Multi-Media Entrepreneur of 1995
award from the Silicon Alley Initiative, Reisman has spoken widely, written for
a variety of trade publications, and was an ACM National Lecturer. He holds an AB from
Brown University and an MS from Lehigh University.
on User-Centered Media
The FairPay Zone Blog