CoTV™ links Web browsing to TV viewing
– pushing links to your browser that relate to what you are watching on your TV.

CoTV™ exploits the fact that many users now watch TV on a large screen, while multitasking on a wireless laptop, phone, or other mobile device.

• It presents a huge opportunity to enhance the user experience by coordinating access to cross-device content that makes use of both screens
• It creates highly profitable cross-device advertising opportunities that link the TV to direct response on the Web – and that makes ads more relevant and useful to consumers.

Just imagine that Google – or any other Web service – knew what you were watching on TV...

All of this can be done in software, without any special new hardware – using ordinary TV and Web content – and without requiring cooperation of TV content or distribution providers.

CoTV™ offers User-Centered integration of TV and Web use
– providing a power assist to cross-device multitasking and simultaneous media use

Coactive media multitasking – using multiple devices in coordination – is the next step to radically enrich how people use media. 

Coactive Web services enable the viewer's PC (or phone) to automatically coordinate Web links with any television viewing – and vice versa.

• CoTV™ software enables a variety of cross-device, multi-screen applications – usable for all content sources.
  • Co-viewing: program-related information of all kinds (commentary, news reports, sports statistics, casts, etc.), including ad-related interaction and shopping.
  • Pre-viewing: richly intelligent and interactive "media concierge" services – program guides, VOD/IPTV catalogs, and other discovery services, along with DVR scheduling and RSS feed management.
• CoTV™ services can act like a special Web search engine that is continuously and automatically driven by TV-viewing context. 
  • Coactive TV Web service software can automatically harness the context of whatever a viewer is watching on any TV, to push related Web links and content to their PC/netbook/smartphone screen.
  • That adds a power-assist to TV-Web multitasking – it directly links use of TV and the Web, to enhance both content and advertising (automatically following the viewer across channels and time-shifting.)
  • This direct linkage of TV and the Web can be done externally (just as Web search is), independent of TV programmers and distributors.
• Coactivity can be very simple or very advanced – as the user desires.
  • It can work with existing TVs and PCs/smartphones, and with existing TV and Web content.
  • It includes mobile phones + TV – as well as coactivity with music, radio, or other audio.
  • It is based on a core platform software service that enables coordination and flexible viewing across multiple devices and screens, and leverages the power of rich, open browser user interfaces and open Web services. No special hardware is needed.
  • It is adaptable to a full range of deployed and emerging platforms – wireless PC laptops, netbooks, phones, set-top-boxes, media gateways/servers, DVRs, DVDs, WiFi, and more. 
  • It can fully exploit any combination of devices – letting the user decide which screen(s) to work with, and when to context-shift between one-screen and two-screen modes of use, depending on the task.  It can also remain unobtrusively in the background.
  • It provides an enriched platform for emerging concepts of "TV anywhere" services and "Transmedia" content.
• Coactive services catalyze an entirely new media business ecology – creating major new, high-margin revenue streams.
  • New ways to use content + new ways to make associations between content from any source
  • New ways to contextually link TV advertising to direct response on the Web + other new cross-device advertising services
  • New cross-device platform services (that enable coactive content and context services)
  • All of this energized by the open network/software/service platform of the Internet

Richard Reisman -- Bio
Consulting/About